Illuminated Extractors

Illuminated Extractors designs and manufactures cutting-edge extraction equipment for the cannabis industry, but their branding fell short at telling that story. Hybrid took a deep dive into the backstory of the brand and the name and developed a new brand for Illuminated that focused on a secret society theme with bold iconography and a rich color palette. Once the branding was complete, the new brand was executed across a new e-commerce site and print collateral.