Is Cannabis Tourism Dead, or Just Evolving?

How tourists actually buy cannabis today, and why most dispensary strategies miss the moment.

Tourists still buy weed. But not for the reasons you think. And not where you’re spending your ad dollars.

This report from Hybrid Marketing Co., in partnership with Lightshade, tracks consumer travel behavior, maps real foot traffic patterns, and analyzes what people search for when they land in your city.

Whether you run a dispensary downtown, near an airport, or somewhere in between, this survey tells you:

  • Where out-of-town customers come from (and what they want)
  • How proximity, brand awareness, and convenience shape buying decisions
  • What matters most when tourists choose a dispensary, and what doesn’t

We used first-party survey data, Placer.ai trade area insights, and real-time search analysis to show what’s driving cannabis tourism and how you can capitalize on it.

Who It’s For

  • Multi-state operators sizing up new markets
  • Dispensary marketing teams looking for better ROI
  • Brands trying to increase out-of-town penetration
  • Execs tired of wasting budget on tourists who never convert

What You’ll Walk Away With

  • A clear picture of what cannabis tourists do, not just what they say
  • Strategic recommendations for airport, hotel, and destination-based marketing
  • Fresh insights into local vs. visitor behavior that could reshape your strategy

Don’t market to myths.

Download the data and make smarter decisions.

Get the Survey

The data’s here. Make it work for you.

About Hybrid Marketing Co.

Hybrid Marketing Co isn’t your run-of-the-mill cannabis marketing agency. We’ve been breaking molds and exceeding expectations since 2015, consistently delivering results by aligning strategies with key business drivers including revenue, risk, cost, cash flow, and asset utilization. We start from the end, pinpointing your goals and opportunities before crafting a tailor-made strategic approach, with business outcomes at the heart of every high-return strategy we develop. Hybrid simplifies the complex to get more results.