Cannabis Brand Refresh Services
Modernize your cannabis brand without starting from scratch.
Why a Brand Refresh Matters in Cannabis
Your cannabis brand worked when you started, but the industry moves fast. What got you here won’t necessarily get you where you’re going. Most cannabis brands launch with whatever they can afford and evolve as they grow. That’s smart business. But eventually, that patchwork approach begins to show its cracks.
Your customers notice when your dispensary locations look different from each other. They notice when your packaging doesn’t match your website. They notice when your brand feels stuck in 2019 while your competitors look like they belong in 2025.
It’s time to refresh your cannabis brand if:
- You’ve grown or expanded into new markets, and your original brand no longer aligns with your scale or audience.
- Your current look feels outdated or inconsistent across different touchpoints and locations.
- You’ve added new product lines or services that don’t fit your existing brand architecture.
- You’re struggling to connect with your ideal audience because your brand speaks to who you used to serve, not who you want to reach.
- Your dispensary locations have different design styles, and customers can’t tell they’re the same company.
What's Included in a Cannabis Brand Refresh
Brand audit & strategy alignment
We analyze what’s working, what isn’t, and where your brand needs to go to support your business goals.
Visual identity refinement
Logo updates, color palette evolution, and typography systems that work across all your applications.
Updated packaging and POS design
Cohesive packaging systems and point-of-sale materials that reinforce your refreshed brand identity.
Consistent tone of voice & messaging
Clear communication guidelines so your brand sounds the same whether customers encounter you online, in-store, or on social media.
Optional merchandising updates
Branded merchandise that customers want to wear and use, extending your brand beyond cannabis.
Our Approach
We don’t believe in change for the sake of change. Our refresh process is built around understanding what made your brand successful in the first place and evolving it strategically.
Collaborative strategy sessions
We work with your team to understand your business goals, customer feedback, and market position before beginning any design work.
Deep understanding of cannabis regulations and audiences
We know what works in cannabis marketing and what doesn’t, so your refreshed brand stays compliant while standing out.
Respect for your brand’s history and equity
We preserve what your customers love about your brand while updating what needs to change.
Before & After Brand Refreshes
Common Questions
What's the difference between a brand refresh and a full rebrand?
Most brand refresh projects take 6-8 weeks, from strategy sessions to final asset delivery, depending on the scope and the number of applications required.
How long does a brand refresh take?
It depends on the scope, but most refresh projects take 6 to 12 weeks from kickoff to execution.
Do I need to redesign my logo to refresh my brand?
Not necessarily. Sometimes a logo just needs refinement or updated applications. Other times, a complete redesign makes sense. We evaluate this during the brand audit phase.
Your brand got you this far. Let’s make sure it takes you where you want to go next.
Social media and digital asset refresh
Updated templates, graphics, and digital assets that reflect your evolved brand identity.