Case Study: How Rootdown Boosted Loyalty Program Awareness and Drove $35,000 in Revenue
Challenge:
Rootdown, a medical cannabis dispensary in Mississippi, was looking for low-effort campaigns to increase awareness of its loyalty program and drive revenue.
Objective:
Increase revenue with an automated campaign strategy promoting the loyalty program.
Execution:
Creative Example – $10 Reward:
- Sent to members with a current point balance between 250 and 375 points.
- Subject: {{firstName}}, you’ve got money! $10 reward inside 💵
- Content/creative designed to let members know what they can get for their reward by listing tangible items.
The Results:
Three months after launching, the combined revenue for all five campaigns is over $35,000, with an ROI of 393,624.4%.
KPIs
Sends
Open Rate
Click Rate
Conversions
Unsubscribe Rate
Campaign Cost
Revenue
(Strict Revenue: $12,703.31)
Conclusion:
The reward notification automated campaign strategy created a significant revenue boost of $35,000 in three months, successfully driving awareness for the loyalty program while showing customers the value of shopping with Rootdown.
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