Tyler Jacobson, Marketing Director, Hybrid Marketing Co
Jeremy Johnson, Business Development Manager, Dispense:
Thanks for joining us for our webinar, “The Million Dollar Search: “Dispensary Near Me”.” My name is Jen Lamboy, I’m the Director of Strategy at Hybrid Marketing Co, which is a business outcomes-focused cannabis marketing agency. We’ve been in the space since 2015, some of us on the team as early as 2011. We are focused primarily on driving revenue, reducing risk, and reducing costs.
That is exactly why I invited these two gentlemen on with me today. They are two of the best SEO’s in the cannabis space. They’re going to show you how to use the power of the highly searched phrase “”dispensary near me”” to catapult your business.
So first off, Jeremy Johnson. He is the Business Development Manager of Dispense. Dispense is an SEO optimized cannabis ecommerce and dispensary management software designed to empower dispensaries to list and sell products on their own. And he’s going to tell us a little bit more about him and exactly what Dispense does. It’s super cool.
Tyler Jacobson, of course our marketing director, if you don’t know him yet, he’s the guy who builds our strategies for our clients that align specifically to revenue, revenue goals and business objectives. I will say before these guys jump in and do a nice intro for themselves as well, stick around with us through the end. We have a couple of goodies that we’re going to share with you at the end of the session here. So hang on with us.
I hope you enjoy the presentation. If you have questions, drop them into the Q&A and we will ask them in real time. So Jeremy, thank you for joining us. Tyler, thank you for joining us. Jump in there and tell us a little bit more about you guys.
Jeremy Johnson, Business Development Manager, Dispense:
Thank you both for having me. So as Jen said, my name is Jeremy. I am currently the Business Development Manager at Dispense, which is an ecommerce platform for dispensaries.
We’re live in 16 or 17 states now, over 250 retailers, closer to 300 at this point, and we power about 40 to 45 million a month in transactions across our retailers online. I like to bring that up because a lot of people especially in more mature older markets think that online sales might not be as relevant, but I promise you they are and even at that 40-45 million mark we’re probably the third largest platform from an e-commerce perspective.
So there’s a lot of money going through the online platform. It’s not just about ranking on Google Maps. It’s also about converting people once they’re on their website. But before that I was at two different dispensaries in Michigan.
My background way, way back comes from the agency world, so I used to be in Tyler and Jen’s shoes for quite a while based out of Portland, OR. And then in 2018 when Michigan went recreational legal, I ran e-commerce and marketing for the fire station and did that for about a year and a half before joining 315 Cannabis, which at the time was the largest-non vertically integrated retailer in the state of Michigan.
So I stayed there for a while until they were purchased by Skymint. And for those of you who are familiar with the name Skymint, you know what happened there. And I jumped ship to dispense because I saw a need for an out-of-the-box ecommerce solution that could act the way a normal ecommerce solution would work just like Shopify or BigCommerce.
You know, a lot of us cannabis companies didn’t have the budget to go full custom. You’ve got companies like Trulieve that went to Magento. You’ve got companies that are building on other API solutions that cost 5 to 6 figures, and a lot of companies just can’t afford that. So that’s how I ended up at Dispense, a fully native platform. Everything’s indexable and crawlable by Google and you know, we’re striving every day to act like a normal ecommerce platform, but in the cannabis space.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
I want to just pick up the baton from you there Jeremy, as far as ecomm being essential to this whole thing.
What we see across our clients is that your online basket sizes are typically about 100% higher than your in-store non-econ transactions. So it really can be a huge driver for revenue and big baskets.
So if you’re not currently using a platform like Dispense, get on one, talk to Jeremy once this is all over and make sure that it’s part of your plan because it really can drive some revenue. Yeah, Do you see that as well Jeremy, just out of curiosity?
Jeremy Johnson, Business Development Manager, Dispense:
It depends on region to region, state to state, market to market, but in our system the average lift we see is about 50% from in-store.
And again it depends. Some of these markets like Michigan are ecommerce heavy. There are no concrete numbers on it, but I would say over 50% of transactions that occur in Michigan originate online where you guys are in Colorado, I don’t know the exact number, but I would say it’s probably between 10 or 20%.
So it really just depends on where you’re at.
And also if you push it as a store, you know, I see some stores that really push ecommerce and they have that 100% markup on cart size, where if you’re not really pushing ecommerce, maybe you’re only in like the 50 to 40% range, right?
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Nice. So I’m Tyler Jacobson. As Jen mentioned, we’re a cannabis marketing agency. We do dispensaries, we do brands, we do the machinery, we market the machinery that goes into producing products and harvesting.
And we’ve pretty much touched every part of the industry with what we do and I have been doing marketing for over 20 years.
Started with nightlife marketing, went into tech marketing, and now I’m in the cannabis space. I’ve been doing SEO for over 20 years and while I, you know, I would say that’s one of my specialties, of course it’s not just me. We’ve got a whole great team behind us. One of our team members is here.
Her name is Jess and she is an incredible SEO.
And I made sure to run all these slides by her first just to make sure I didn’t say anything out of touch and luckily I didn’t so… If you do have any questions about anything that we say here, that means that somebody else listening to this presentation probably has that same question. So definitely pop it in the Q&A, and here we go. We’re going to teach you today how to rank for “dispensary near me”
Let’s start with the idea of why search is so important to the customer journey. This is a marketing funnel, and if you’ve never seen one of these before, this is essentially A representation of what everybody goes through to make any sort of a purchase. There’s a reason it’s a funnel. People have to be aware of your product or your offering before they can consider you.
And you’re going to find people, and I always use Coca Cola as an example, you’re going to find people who are made aware of Coke.
And because they’re Coke, they do it when people are at a very young age, and some people are simply never going to purchase a Coke in their life, they might be diabetic, they might really hate the taste of sugar. Maybe they can never afford a Coke, We don’t know. But for whatever reason, they are never going to consider buying a Coke.
So the consideration stage of the funnel is smaller than the awareness stage because you have people drop out. So at every level you have people drop out. During consideration, people have recognized they have a problem or a need and they’re looking to satisfy that.
And they’re going to look at your competitors, they’re going to look at their own needs and their own value in this transaction.
People are going to drop out there, and then some people actually purchase. That’s the conversion stage. This is my own philosophy of this. By the way Jeremy, I definitely want to make sure that your view of this gets represented here as well.
And then we have loyalty where people are brand loyal, they’re going to buy from you multiple times, and then advocacy is when they’re out there spreading the good word about your business. The reason SEO is so important is because it operates really strongly in that consideration space.
So the reason this is so important is because people have identified that they have a problem or a need and they’re looking to solve it and that is why they’re doing that search in the first place.
So you’re not just hitting people who are never going to want to purchase, they’re actively trying to purchase and you need to make sure that you’re there because if you can’t be considered, you can’t get the sale. Jeremy, handing it off to you here.
Jeremy Johnson, Business Development Manager, Dispense:
I absolutely agree that consideration is the primary area, primary spot in the funnel where SEO comes in.
The one note I do like to make here is it often can be a conversion tool too. It just depends on the intent of the search.
You know if somebody is already a fan of your dispensary and they are Googling something like, you know…I’ll use a dispensary that’s close to me. The dispensary is called Mellow. It’s just down the street from me. If I go and I Google “Mellow online menu” that’s a very high intent for purchase. That leads directly to a conversion.
The same thing can happen on products where if I know that I want a specific product, if I know that I want a gummy or a kiva chocolate or a Jeeter pre-roll, that’s a conversion type of search right there.
I’m searching for Jeeter pre-rolls near me and I’m just looking to confirm the closest dispensary that has the product I’m looking for. So I mean obviously a little bit of consideration in there because I’m open to which one I want to go to, but overall my intent is to convert there.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
So when somebody is searching for a brand, searching for another dispensary, and you get that branded search, you know, so I’m sorry…what’s your local dispensary that you’re loyal to, if you’re willing to say that?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah, I just, well, it’s easy for me because there’s only one in my town and it’s called Mellow.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
- So somebody’s searching for Mellow. Does another brand have the opportunity to take your business away from Mellow?
Jeremy Johnson, Business Development Manager, Dispense:
So in traditional ecommerce and the Internet, yes, because you can bid on Google ads.
But in cannabis, not really, right, because we’re not allowed to bid on Google ads. So you know, there are people and places that are doing it, but technically it’s against Google’s guidelines to advertise federally illegal substances. So in the case of cannabis if you’re Googling a branded dispensary search term, nobody has the chance to get in front of you and that makes it even more important to own your own search term and also consideration when it comes to naming your dispensary.
You know, it really does pay off to pick something unique because if you name your dispensary something maybe a little more ambiguous or, you know, related to cannabis, if you go and name your dispensary Weed World, there’s a good chance that somebody could outrank you for that just because of how ambiguous that name is. So definitely something to take into account when branding, because you have that unique advantage of people not being able to bid against you, yeah.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
That’s a great point. So if you don’t follow Jeremy on LinkedIn, I highly recommend it because he puts out content like this all the time and says, you know this is, this is what we’re seeing in the state of cannabis and search.
And I think it’s a really good opportunity for us to talk about the overview of “dispensary near me” and why that term specifically is so important.
Jeremy Johnson, Business Development Manager, Dispense:
And then this gets right into what I was talking about, non-branded searches versus branded.
So this is just some quick stats for you guys.
Overall, when we’re looking at dispensary keywords, we’re seeing a range of 265,000 different combinations that people are searching for every single month.
That makes up a total volume of 12.5 million searches. That’s massive and clearly a large majority of that is “dispensary near me.” At 1.8 million you’ve got to go all the way down to just under 400,000 searches with “dispensaries near me.” A variation obviously to get to the next level. So most people are searching for this one, and that’s why we’re calling it the $1,000,000 search or $1,000,000 keyword because it’s so popular. More popular than all the rest.
The one note that I didn’t want to make here and you get a little bit of a preview of this and also for context, this data is coming directly from Semrush which is my preferred third party analytic tool.
A lot of people like Ahrefs, a lot of people use something like SEOmonitor, they’re all estimates at the end of the day. Whichever one you find to be more accurate, I prefer Semrush. Some people prefer something else.
But as we go down that list, it is really interesting because numbers four and five are branded search terms. So four and five are Rise and Sunnyside, GTI and Cresco, two of the largest retailers by footprint in the United States. So you can see how popular, you know RISE comes in at 135,000 searches per month. Sunnyside comes in at 110, so you can see how popular some of these branded terms are.
And then, you know, I don’t have this on here, but below that you get weed dispensary, marijuana dispensary, all the other ones that you would, you know, all the variations of cannabis that you would think before you get to Cookies, Ascend, Green Light in Missouri and other popular branded dispensaries. So when we’re talking about dispensary searches, “dispensary near me” is the most popular, hands down. But then after that there’s two categories, non branded and branded.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And so a company like Rise getting that much volume of branded search as we mentioned earlier, you’re not as a competitor to Rise, you’re really not going to be able to get into that space.
You’re not going to be able to get visibility and steal their audience. That’s why, again, “dispensary near me” that’s your audience that’s at play.
They’re not necessarily brand loyal at this point, they’re just looking for any dispensary for that reason. Now if you can get your brand to be as popular as Rise where you’re ranking #5 nationally here for a dispensary search, I mean that that’s incredible territory. You really own that audience and you’re really going to keep them coming back.
And so that might be a different webinar entirely around awareness marketing and advocacy marketing, but there’s definitely a lot of money in that. Now, Jeremy, are these national or are they localized?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah. So these particular keywords that I’m showing here in the ranking are national rankings for the United States. I didn’t go all of North America. I didn’t include Canada.
This is just the US. You know one thing I will note and I think we’ll get to more of this question later, but this touches on one of the questions in chat, local search is going to be more important than national, right?
You know, it’s great that Rise shows up nationally #5, but at the end of the day, you want to show up locally in your market. And Semrush now does have a tool where you can get keyword estimates based on state and even city. You can drill down to the zip code. So if you’re curious about your particular market that you’re in, if you’re in Denver, Co or if you’re in Detroit, MI, there are ways to look at your localized search volume, which is super helpful.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah. And when we track on our end, we also use Semrush and we track generally at the zip code level, sometimes at the city level.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.
I have a question in the Q&A for you guys, and I know Jeremy you’re going to touch on this too. But regarding local search versus product search, what is your recommendation of energy to put towards either of those, both of those, so local search and strain product brand search? yeah, my, so my answer is that.
Jeremy Johnson, Business Development Manager, Dispense:
So my answer is that they’re kind of the same thing.
You know, because when somebody is searching for, they can be the same thing because when somebody’s searching for a specific strain product or brand, they want it near them, right?
That’s how our industry works is that it’s, unless you’re in a state like California, Michigan or one of the few that allows delivery. And even then delivery services are so segmented that you need it to be localized.
But unless you’re there, you have to pick it up at retail. So if somebody’s searching for Wana Gummies or Jeeter pre-rolls, I’m going to probably use those examples a million times today, you want it to be localized and that’s actually something that with Dispense particularly we build into the search results.
If you have 12 dispensaries in your organization, each dispensary that carries that product is going to have a page. So that way Google knows if I’m Googling, hey where can I get some Edie Parker Pre-rolls in Chicago, IL? Then it’ll show me the result for the store that carries it near me rather than a store in New Jersey that carries Edie Parker Pre-rolls. So I think that one and the same thing you want both to be localized. Ranking nationally for Wana Gummies isn’t going to bring you much business because you’re getting results from all over the country that aren’t even relevant to you. That being said, overall, I do put a huge emphasis on product related keywords more than most people do because I think there’s a ton of volume there and we’ll get more and there’s a whole slide about it. So I’ll wait to talk about that later.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.:
If you’re working within Semrush, how do you find the top keywords specific to the local community or your local area?
Jeremy Johnson, Business Development Manager, Dispense:
That’s a tough one.
You kind of have to know your market and start there. You know it can be a little bit of a guessing game.
You know, if you know that in the edible space Wana is one of the big ones you know start there and then you can usually find some related keywords from there or maybe start with edibles and see which additional keywords get attached to edible but they you know specifically Semrush has a cool tool called the Keyword Magic Tool where if you type in a keyword like edibles, it will then show you keyword variations and it will also show you keyword clusters. So then you can kind of get an idea of what people are searching for in that space.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And one other one of the other things that you can do too is you can put in competitors. So if you’re a dispensary and you have other dispensaries in your community, you can put them into Semush and run an analysis on that and it will show you the organic keywords that your competitors are ranking for.
Now this is an outside looking in perspective so it’s not going to be 100% accurate, but it is going to help give you an idea of what are the non-branded searches that you might be able to create pages and rank for. So that’s another way to do that keyword research.
Keyword research is its own discipline, by the way. So if you’re looking to dig into that, the Google search that I would start with is how to execute keyword research for you know, for local brick and mortar, things like that.
Jeremy Johnson, Business Development Manager, Dispense:
And it is really interesting if you, you know, use the keyword magic tool if you go and you pick your favorite brand, whatever it is, and look which company, which websites are actually ranking for that. And then you can kind of see like, oh wow, they get quite a bit of traffic for these things. So again, we’ll get into that a little bit later on here.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah, and one other thing that this research is really triggering for me to to bring up is that Google is smart enough. They understand semantic terms, they understand related terms, right?
So you don’t need to necessarily focus on marijuana dispensary, cannabis dispensary and dispensary if you’re ranking for one of those, Google’s going to understand enough to be able to start ranking you for some of the others.
Now that might present another opportunity later on, but just as kind of a 5000 foot strategy here, you don’t need to be super redundant just so that you can capture all of those different ways of saying the same thing. Google’s smart enough to understand that.
OK, So what do search engines care about? This is really important because we want to show up and deliver Google what they need in order to rank our dispensaries. So what Google cares about isn’t your dispensary or your business at all. What they care about is the searcher and providing the best answer for the searcher the first time.
The reason that that’s important is because if you go to Google and you get a bunch of irrelevant answers, you’re probably going to stop using Google and so it doesn’t serve them to care really about what the business is putting out there. They really are focused on that searcher and providing that best answer to them. So that begs the questions, how do search engines decide what that best answer is?
The first one is context, and when we talk about context, this is so that when you type in “dispensary near me” you don’t end up getting a shoe repair shop. That’s one thing. The other piece of context is if you’re looking for a “dispensary near me”, you’re not looking for a dispensary in another city entirely, and you’re not looking for one that’s across town. You’re actually looking for something near you.
So Google takes all of those factors into account here to say, OK, this is the search query that this result actually needs to show up in in order to satisfy that searcher. Jeremy. Do you have any commentary around that or are you…
Jeremy Johnson, Business Development Manager, Dispense:
Yeah. One thing that I like to bring up to people specifically on the context side of it is proximity. You know that, you mentioned Tyler, is playing more and more of an important role in the context area. It’s increasingly hard to rank outside of like a two mile radius from where your location is, maybe you can push it to 5 miles, but increasingly it’s harder and harder to do that, especially in the Google Maps 3-Pack.
You know that’s when you make a Google search and you see like 3 different links to Google Maps locations, I call that the 3-Pack. You can still rank in the search results below that If you’re outside of that radius and that’s where you’re having national rankings like if you’re a Rise or a Trulieve really helps, but when you’re you know when most people are on their phone they’re really just looking at that 3-Pack and those search results there. So context is really important, again, plays heavily into the location of your dispensary when you’re getting started, but then also who your customer base is.
You know, if your customer base is across the border, if you’re bordering any legal state, you might have to find a different way to get in front of that audience via search and the Google Maps 3-Pack because you’re not going to show up directly there. So you need to figure out how to show up in the search results below them.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Cool. E-E-A-T, so this is actually a part of the human guidelines that Google gives to their human rankers. So they have a whole algorithm that ranks content, but then they actually have human beings to go in there and they use these guidelines around experience, expertise, authoritativeness and trust. So experience is going to be the UX.
Sometimes we have outranked really well done pages simply because we’re not offering a wall of text without anything interesting to look at and nothing broken up to make the page interesting. So making sure that your site looks good, that it’s easy to use, that it feels comfortable and that everybody knows you know what that flow should be on the website and on that page that’s going to be really important. Expertise is are there a lot of citations on there, is this website qualified to talk about this.
Is Pizza Hut talking about cannabis? Well, they’re probably not, they probably don’t have any expertise to be talking about that. They probably are not going to have, you know like there’s no reason that Pizza Hut should rank for something like that.
So making sure that you’re that the page that somebody is reading actually has the expertise to to even be discussing the subject and the content on the site is trustworthy. Authoritativeness.
That’s going to come in the form of things like backlinks. It’s going to come into play. What is the theme of the website? Does this website talk about this quite often and is it trusted around that? And then finally, when you get to trust, that’s going to be things like, you know, are there lots of reviews?
Are they good reviews? Do people seem to trust this source of information? Jeremy, do you have any comments on that?
Jeremy Johnson, Business Development Manager, Dispense:
Nailed it.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Excellent.
So this authoritativeness piece, we’ll probably talk about this a little bit more later on, but pretty much whenever Google does an algorithm update, which they do them multiple times a day and then sometimes they have these big core algorithm updates, almost every time they do that, they’re trying to get rid of crap results. They’re trying to make sure that the best results rise up to the top.
And one of the ways they do that is, you know. Has anybody even heard of this website or this brand before that’s ranking number one? And sometimes you’ll see these kinds of crappy websites that are ranking number one, but you’ve never heard of them before and there’s no, there’s nothing out there in the world about them.
That’s where authoritativeness, I think, is going to continue to be a really strong play for everybody because Google is going to continually ask that question. Has anybody ever heard of this brand before and do they deserve that number one spot? Hopefully I was clear as mud on that one. I might not have been so if there were questions. Please ask.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.:
Tyler, can you kind of go into when we get the question sometimes, what’s the value of having a site longer?
So if you’ve got a competitor, you’re a new dispensary in an emerging market and then so and so down the street has been open six months longer, one year longer, How does that really play into what you’ve got to overcome?
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Maturity definitely takes has a role in all of this, and as anybody on this call probably already knows, it’s really tough to get #1 rankings.
It’s a hard earned spot to win and that and the benefit of that means it’s hard to knock you off of that pedestal.
So just showing up on the scene and expecting to outrank some place that’s actually earned that spot is not, is not realistic. So not only do you have to provide great content, not only do you have to be really focused on the content that you’re putting out there and making sure that your experts within your organization are front and center there, but you do need to age into it a little bit.
And you do need to show that, listen, we’re sticking around. We’re not, we’re not a flash in the pan that goes away after six months just because we’re trying to manipulate Google. And eventually you’re going to start rising up there.
But you know, you said it, and especially in more mature industries, some of these people have been in search, you know, for 15 years, and they’ve been holding on to #1 rankings. That’s going to play into their ability to maintain those rankings.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.:
So what if you are a new dispensary opening up, but you haven’t opened doors yet? Like, do you need to start an SEO strategy? You know, a couple months before doors open?
Jeremy Johnson, Business Development Manager, Dispense:
I think one of the things, you know this leads into a question I see in the chat here too, which is what is the best way to improve your authority score which you know, there’s a whole bunch of debate on if authority scores are real or not.
I take it with a grain of salt.
Google says they don’t rank it, but evidence seems to point that they rank it somehow, right? So I think #1, longevity and maturity is it. Like if you know you’re opening a dispensary next year, get a domain up and running, you know, and get content there.
You don’t have to publish a blog post every week or every month or whatever, but like update it every now and then, maybe once a month and just get a history with Google. It’s like a credit score, just get a history, right? But then from there, you know, I think there’s two really key pieces of advice and tactics that I’ve used in the past and one is really focusing on local press, you know?
You’re not going to get into Forbes and that’s OK, because Google doesn’t really care if you’re a local retailer. And Forbes, what they care about is that you’re in your local press. So where I’m at is, you know, there’s something called TV6, there’s TV3, we got the Mining Journal, we’ve got word on the street. Like those are the things that I’m focusing on getting in my local press.
So Google associates me with those local areas. And then the last tip that I’ve used a lot and I don’t remember where I heard this from first but it just has really rung true, is that don’t copy the person who’s number one because the person who’s number one is there for a reason because they’ve been there longer and you know it’s it’s like if you’re in the mainstream world, you can’t compete against Amazon?
In cannabis, you’re going to have a real hard time competing against Rise. But you know what you can do? You can compete against whoever the local competitor is. That’s at spot number 2, 3, 4, 5. So look at their pages, see what they’re doing and derive your strategy from them, not the person in the number one spot.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.:
So that kind of leads into one of the questions I’m seeing also in the QA, what’s the revenue impact of being #1 versus #4, for Google Maps and Google Search. How do we prove the importance of putting energy into this?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah, it’s hard to say exactly. There are some really good stats out there about, you know, the, you know, I think there’s like the classic Walmart one where it was like for every, for every 2/10 of a second, Walmart increased their revenue by X amount. When it comes to like #1 versus #2, three or four, I kind of look at it as like a click through thing, you know, I think, I think when you’re #1, your click through rate is pretty high.
Of course it depends on the search term, but then it drops significantly for every result that you’re below that. So again, if you’re click through, you know if you’re #2, your click through rates are going to be lower, which then means you’re going to get less people on your website page, on your menu pages adding items to their cart. I can tell you that like in, and I’m going to pull up my notes right here, but like in the past just to give you an example of a past project that I worked on.
I helped increase the average position by about 40% and that increased revenue overall online by 47%.
So pretty in step with the increases there and it’s relative to what you’re already doing. You know if you’re starting at 0 and it might be really easy to increase revenue based on increased position, but if you’re starting at, if you’re already #3 and you’re doing a million in revenue a month, your gains are going to be a little bit lower there. It’s just kind of how it works with the diminishing returns but my short answer is significantly.
And my short answer for how to get into local press, just write press releases and build, You know, send it out. Nine times out of 10, they’ll just copy and paste your press release into their publication. It’s that easy. Literally.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And my answer on the revenue one is it is going to be your top line revenue. Look, your top line revenue, nobody, first of all, nobody’s aiming for #4 in Google. Nobody wants that done. But you are going, and especially in the cannabis world, it can be really challenging because mature markets, as most of you probably know, they’re seeing a decline in revenue from cannabis. So now you’ve got to judge your own dispensary’s revenue against what’s happening in your community.
Hopefully, you know you’re in a situation like we are in Colorado, where we can get state revenue data by month, and sometimes we can even get it by the county level. We can do that in Colorado.
And you want to judge where your dispensaries are against what’s happening in your locale. And so you’re going to see that as all boats rise, right, as you get that number one position or as you’re getting closer to that number one position, you’re going to be getting more site traffic and more site traffic should be more orders and that should ultimately increase your top line revenue.
So you have KPI’s all along the way they’re going to show you the value of that and let you know that you should keep going that way.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
The other thing that Google takes into account is something called clicks.
Obviously, we know what those clicks are. It’s a little vote every time you select something, right? You do a search for “dispensary near me”, you pick #1. Cool. You voted and you said this is the thing that I want.
Now if you immediately went back and re-did that search for “dispensary near me” and you selected something else, well now you’re voting for that something else and you’re actually down voting in a way the thing that you first clicked on. So that’s pogoing. So we want to make sure and Google wants to make sure that you are the right answer and that people aren’t going and executing a search again.
So once somebody’s on your page, you want to keep them there, you want to give them a really clear signal that you are the right place for them to be and keep them from going and doing that search again. So Google takes that into account. Again, it’s just kind of an aggregate voting situation based on the results of that query that you put in and it happens thousands and thousands of times a day.
And in aggregate, Google gets a sense of what should be in the number one position, what should be in the number 2, 3 and 4. All right. So how do you start ranking for “dispensary near me”?
So the first thing I’d recommend is to know where you rank today. There’s a free tool out there called Google Search Console, and it can show you now. It’s going to show you on a US level. So it’s not going to even show you on a local level, but it’ll give you a sense of “this is your position nationally.”
It’s very rarely going to show you in the number one position for a local spot because somebody outside of your city is searching for that. You show up in position 20, that’s going to affect those aggregate rankings. A better tool is going to be something like Semrush, which Jeremy said he uses.
We use it on our side. Moz does similar rank tracking, so does Ahrefs. The other thing you can do too is, this isn’t as good, but you can grab your mobile device, go within a few blocks of your dispensary and type in “dispensary near me” and see where you show up. Screenshot it, keep a record of it. So that’s going to be where you start. Where are you today in that space? Alright.
Now once you know that we want to focus on 3 different types of SEO, which are on page, off page and technical. So, on page, Jeremy, take it away.
Jeremy Johnson, Business Development Manager, Dispense:
So I’ll make one note on the know where you rank thing to in Search Console, as Tyler said, if your ranking is like #16, don’t worry about it because that’s a national thing and I see that all the time. Like my Search Console rank might be 10 to 15, but then when I Google it locally, I know that I’m #1 and that’s where you want to check, you know, verified by Googling and also checking Semrush.
For on page, there’s kind of three main components here, your title tag, your description tag and then the copy below that, your title tag. You want it to be relevant to the search. So let’s say I’m searching for “dispensary near me” as we’re talking about where is your dispensary And then I probably want my title tag to be dispensary or maybe I want it to be cannabis dispensary so I can say cannabis dispensary in Denver and then maybe I add my brand to that as well just to reinforce that.
And then description tag, this is where you just get a, you know kind of the same principle but you get a little more in depth with it. I mean you can say we are the number one dispensary in Denver Co or the people’s favorite dispensary or if you’re a niche down, you could say the best dispensary for oil products in Denver, Co.
So you can get a little more descriptive with it and then below that your general copy. I think Tyler, both you and I agree on this. It should be human driven. It should be something that people want to read comprehensively, but not in a way that it’s 3 paragraphs long.
Short to the point and human focus.
Give people their answers.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
So a couple things I will say. Title tag.
Do not make your title tag “dispensary near me”, even though that’s what you want to rank for. That’s pretty irrelevant because near me changes literally from searcher to searcher. So you do want, if you can put “dispensary near Denver,” you can do things like that, but you need to actually give some stationary place that you’re near if you want to do that.
But your title tag is a ranking factor. Your description tag is not a direct ranking factor, so keep that in mind. You can play with that copy a little bit.
If you want to see how a description tag shows up, anytime you do a search, you’re going to see a title tag show up and that’ll be the bold thing that you click on in Google, but then you’ll see a couple lines of copy underneath it and that’s generally your description tag and as Jeremy said, that’s where you can put in something like hey, we’re the number one you know, dispensary in in Colorado and really incentivize people to come through on that. I say that you know our philosophy is that SEO is 90% copy driven.
Jeremy said that his ratio on that is a little more like 80/20 instead of 90/10, but we’re both in the same camp on that one, having great copy, making sure it’s easy to navigate. So as Jeremy said, you know, yeah, it should be short and sweet, but sometimes you need to actually put a lot on the page.
Just make sure that it’s easy to navigate to those answers and that people don’t have to slog through to find what they need. You’re going to create pogoing in that situation and pogoing is not your friend.
OK, and making converting obvious and easy. I I had a friend who talked to a website consultant and that guy was like, you know, I get paid $100,000 per engagement just to tell people to put a big red button on their website. And so think about it like that. You want it to be obvious what that next step is.
Google cares about that. The first E in E-E-A-T is experience. And so make sure that converting is really clear for your client. They don’t have to, or your visitor, they don’t have to search around for it.
Jeremy Johnson, Business Development Manager, Dispense:
On that I’ll note I’m not going to name names on this one but if you look at some of the top MSO’s out there, there’s one particular MSO right now who, I think it’s about 75 to 80% of their traffic lands on a location landing page rather than a menu page.
I would say on average the other MSO’s are in the 50 to 60% range and so you can see the difference in engagement time spent on page and bounce rate when you’re landing on a page.
You know, there’s nothing wrong with landing on a location landing page, but if you don’t make it obvious to get to the next page where you can actually see products, you’re risking people bouncing and pogoing like Tyler’s talking about. So you know you really got to dial in and make sure that whatever pages people are landing on, it’s obvious to get to that next step, as you mentioned.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
All of this has been prep work for the gold that comes here. So I’m going to give you a content strategy to help you rank for “dispensary near me”. This is why you bought the ticket right here. Alright, So first of all, make a page for the city that your dispensary or dispensaries are in.
So in our case, we would want to do one dispensary in Denver, Co. You don’t always need to do this, but it’s especially important if you have multiple dispensaries in the same city. You want one that shows where they are in that city. And you’re going to want to have maps on it and things like that. So the page exists specifically for the city that your dispensary is in. That’s the theme of the page.
By the way, if you want to rank for any key term, here’s the rule of thumb. Make a page for that term that you want to rank for. Get really specific in it. One page for one query, one query for one page. It’s not really how it plays out in the real world, but just trust that advice and you’ll be good.
OK, moving on from there, you got to make a page for each dispensary location. I can’t tell you how many dispensaries come to us, and they’ve got a single page that’s supposed to represent, you know, six or seven different dispensaries.
Well, that doesn’t give Google any good actionable information and it also doesn’t give your visitor any good actionable information. Give each dispensary its own page and create content custom to that.
OK, make pages for the neighborhood you service. Now you see these arrows are going down. That’s because there’s a hierarchy to all of this. So once you’ve got that dispensary location page, you might put something serving the following neighborhoods, and then you start taking out your neighborhoods and then link to the very specific dispensary pages.
So in this case we might make a page that says “dispensary near Capitol Hill Denver, Co” and then we might have another page that says “dispensary near Congress Park Denver Co” And really all of the different places we service where we want somebody to type in “dispensary near me” and see us we want to make that page for and we want that to be fed by that dispensary location page. Jeremy, do you have any commentary on that?
Jeremy Johnson, Business Development Manager, Dispense:
My only commentary here is you know obviously that I’m going to go back to my border town situation because I live in Michigan and I border several illegal or medical only states. But you can do this where you are locally but you can also do it for areas that might not have dispensaries that you’re the closest to.
So if we’re sitting in Detroit, MI and I want to rank in Toledo, OH I can use this same architecture to do that. I’m never going to rank in the 3-pack, but I can rank in the search results, so just a quick note there.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yep. And we’ll talk about it, we’ll talk about it. But map packs are really important here. You can be in the search results, but you know at this point it’s more than halfway down the page and on mobile, yeah. Okay. And then the other thing is to make pages for landmarks near your dispensary.
So in Denver, we’ve got Meow Wolf. It attracts a lot of tourists. So if I have a “dispensary near Meow Wolf” I’m definitely going to make a page that’s fed by my neighborhood page. It might even be fed by my dispensary page. But I’m going to make a page specifically about that. You know, so somebody, so if somebody is standing at, standing at Meow Wolf typing in “dispensary near me” or they’re from out of town, they’re like “dispensaries near Meow Wolf” they can find us so that, and you’re not always going to find landmarks that make sense for you. Don’t throw it in just because you watched a webinar and they told you to throw something. And if it’s superfluous, it’s superfluous. Now, Jeremy, you and I were having a conversation and you were saying even events, consider those to be landmarks.
Jeremy Johnson, Business Development Manager, Dispense:
Yeah, absolutely.
So where I’m at in Michigan, Electric Forest is one of the largest music festivals in the country and every year in West Michigan searches for “dispensary near Electric Forest” skyrocket. I’m sure you got the same thing out in Colorado with certain events and across the nation.
So sometimes, you know, maybe there’s not a landmark near you, but there’s an event near you and you can find ways to take advantage of those in the same fashion.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah, just don’t do it a week before the event because you’re still not going to rank for it.
Jeremy Johnson, Business Development Manager, Dispense:
And especially if we’re talking about 420, don’t don’t start your 420 marketing online the week before, even the month before. You should probably start it at least a couple months before.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Right, right around the holiday shopping season. Start thinking about that.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.
I think we’re in line with that comment from Jeremy, like yes, start early.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Off page. So citations and directories, there’s thousands of directories out there on the Internet that you know categorize businesses and say this business is this, this is their phone number, this is their address, this is the name of the company.
That’s called a NAP: name, address, phone number and URL. And so you want to make sure that you are listed in those directories out there and that your name, address, phone number and URL is consistent.
That’s really going to help with that authoritativeness that we were talking about in Google, because a company that doesn’t intend to stick around long isn’t going to claim those listings. There’s services that do this. We use yext.com but you can check and see how your own citations look today using the URL here for Semrush.com and you’re going to get a copy of this deck emailed to you.
I believe the copy of the deck, at least the video of it. So I would highly recommend going to this URL when you get a chance and how thorough? What’s the word I’m looking for? How good is my business represented in these directories?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah, just consistency, I think.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah, consistent. Thank you. All right. Google Business profile, this is extremely important. If you do nothing else, claim your Google business profile, optimize it. There’s lots of websites out there that tell you how to optimize that and best practices around that.
Being dispensaries, you don’t get all of the options that non regulated businesses do, but you can still claim your listing and you can still throw up photographs and things like that. Make sure you categorize it correctly.
We had, they used to not have anything for dispensaries and so everybody would have to go in there and say we’re an alternative pharmacy or alternative medicine. And we had a legacy client who was listed that way and suddenly they stopped showing up in the 3-Pack that Jeremy was talking about.
Like what happened to it? We went in and found out that you can list yourself as a marijuana store I believe is what they were calling it. They might have changed it by now, but once we re-categorized it correctly to show up as the same way as all of our other competitors popped right back up there onto into position #2. I believe from being in position #7.
Generate and respond to reviews.
This is a really important factor in Google, how Google will place you in that map pack. So make sure that you’re getting reviews. I have a friend who teaches. She’s got a PhD in marketing and she’s a professor at DU out here. And one of the things that she looked into was how do people interpret reviews.
The thing that they care about more than the star rating is the volume of reviews. That’s the first thing they look at and then they look at the star rating. So make sure you have a good volume of reviews and make sure that they’re positive reviews as much as you can. And then once you’ve done all that, go sign up for Being Places.
Being Places is pretty awesome because you can just click a button and it will suck down all of the information that you put on Google Business Profile. And that’s really important because Being supplies DuckDuckGo. And DuckDuckGo did, or maybe still does supply Apple and Siri.
But Jeremy, you had some commentary on that, right?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah. So I think it was back in January, Apple released Apple Maps Manager and it’s, you know, that does feed from Yelp and I think as you mentioned maybe partially Yext as well. So you should automatically be in there if you’re in these other places. But if you want to edit it directly, you can now do that with Apple.
One of the other cool things is that they’ll show you a heat map in Apple Maps, and none of these other services do this. But that heat map will show you where people were when they found you when they searched for something and found you. So it’s some additional contextual information that you’re not getting from Google or Bing, which is pretty cool to see.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And then local backlinks.
I think we’ve covered this pretty well, but one of the things you can do to get local backlinks. Sponsor events, sponsor races. When you can sponsor teams do that, but always ask for that backlink. If whatever you’re sponsoring has a website say please can you backlink to me? That’s going to matter to that authoritativeness through Google. And then we get to technical SEO.
Technical SEO is the things that your visitors can’t necessarily see, but it’s extremely important including making sure that you can be even indexed by these websites. So mobile friendly use. That’s more and more important, especially for the emerging market of Gen. Z. Very mobile, mobile heavy users.
And then also when people are just out and about in the town and they type in “dispensary near me”, you want to make sure that you’ve got that visibility. So making sure that your website is mobile friendly is essential.
Also, Google indexes mobile first, they index your desktop second. There are almost no standards across search engines, almost none. But one thing that Google, Bing and Yahoo all agree on is schema markup.
Schema markup exists behind the scenes and it allows you to give information to those three search engines that tells them, gives them a little bit more context about your website, about your business, about your phone number. It says this is actually our phone number, these are actually our hours.
This is what kind of business we are and it can be really essential. It can be the difference between ranking well and beating your competitors or being behind them. Jeremy, do you have anything you want to say about schema?
Jeremy Johnson, Business Development Manager, Dispense:
Schema I think is one of the more underrated things in SEO.
And you can tell Google what’s on a page because Google, Google has a really hard time reading content on your page. But if you do your schema correctly, you can tell it what’s on there.
So you know, if you’re trying to direct people to a menu landing page for a specific city, you can tell Google, hey, this is my online menu for my dispensary that’s called Mellow. It’s located at 1234 Main St. The hours are 11:00 AM to 7:00 PM every day. And I primarily carry cannabis products.
You can tell Google all of that through schema and then from there you can do that on product pages, on brand pages and category pages as well, So that Google, they don’t just have to try to figure out that hey, this is a Jeeter pre-roll page, you can tell them in the schema that’s exactly what this is. That gets a lot more technical and you can do some cool stuff in Google
Search Console with it and maybe it might be a whole different webinar for another time.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And we mentioned Google Search Console.
Can’t recommend it enough.
There’s a lot of information in there. It’ll tell you if all of your pages are getting indexed. If they’re not, what errors they’re putting up Can be a really good place for you to make sure that your site is technically ready to show up in search? Bing Webmaster? Yeah, go ahead.
Jeremy Johnson, Business Development Manager, Dispense:
Tyler, that Search Console is also a really good tool to help educate you. If you have it on the site and you’re digging in, there’s a lot of information boxes, there’s a lot of information there within that tool itself.
So maybe you don’t have to know everything about it, but it’s one way to really kind of ramp up your knowledge of SEO as well.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Absolutely.
Just get in there and dig around and even look up Google Search Console tips and tricks and you’re going to find some really helpful information on how to use it and get really great information from it. And Bing Webmaster Tools has put a lot of effort into this.
It’s actually a webmaster’s best friend at this point. So highly recommend doing the exact same thing that we recommended with Google Search Console. Sign up for it, claim your website in it, and then start poking around in there and see what information you’re getting.
OK, so why isn’t your site ranking number one? I know we’re coming up on time here, so anybody who can hang out. That’s going to be great. But I promise we’ll do our best to wrap up here pretty quickly.
Do the search yourself and see what’s ranking #1.
The reason I say this is because sometimes you’re going to find that depending on where you are and depending on where that search is being executed from, people might want to see directories.
You might see five directories before you ever see a dispensary. That’s what people want in that space, in that physical Geo space when they’re typing “dispensary near me”. Your job at that point is to make sure that you’re listed in those directories, and if possible, you’re number one in those directories.
Also, if you’re just seeing a bunch of directories there, then that means none of your competitors are ranking number one either. So you really have to contextualize “why am I not ranking number one?”
Okay well what is the output of this search? What is the intent of this search when somebody executes that search from this location? So again, is it the directory or is it a competitor site? Is their page a better and more rich experience than yours?
That’s the time to get the ego out of the way and say is this better than mine? And what can I learn from this? How can I improve upon my page to actually make my page better than theirs and a more rich experience than theirs?
Have they been in search longer than you? Yeah, we talked about that maturity. That’s definitely a reason that somebody might be outranking you. In which case, just keep on doing a great, great job and keep chipping away at it.
Eventually you’re going to start getting that visibility. Is the competitor closer to where you’re searching from than your dispensary is? Lots of dispensaries want to be found everywhere. They want people to pass other dispensaries to get to theirs. It might happen, but probably isn’t going to happen.
People generally are going, you know, it’s a game of convenience in a lot of situations, unless there’s a trust issue. If there’s not a trust issue, if there’s not an expense issue, it’s really going to be a convenience issue.
Do they have more reviews than you? That can be another factor. Again, make sure that you have a review and a reputation strategy in place and that you’re executing on it, that your bud tenders are executing on it, that any follow-ups you have after somebody is purchasing is executing on that.
Do they have bigger names in the community?
This goes back to that authoritativeness. Some of the biggest hills we have to climb here are against competitors with bigger names and bigger presences and better locations and abundant locations.
As Jeremy showed Rise, whoever has to compete with them has a massive uphill battle. When people are doing searches and they see Rise show up in those non branded searches, well they’re already comfortable with Rise’s name, so they’re more likely to pick them versus a name of a dispensary that they’ve never heard of. So what happens in the real world also affects your SEO.
So that prominence has a place in all of this. Jeremy, do you have anything that you wanted to comment on?
Jeremy Johnson, Business Development Manager, Dispense:
The one point, and you touched on this a little bit with the have more reviews but also better reviews. You know, to partially answer somebody’s question in the chat, Like how do you rank above somebody if you’re not the closest dispensary?
You can do that, It’s very, very difficult, but I’ve seen it in many cases where one dispensary you might have a 3.5 star rating and a dispensary 1/4 mile of away has five stars and in that case the difference is so big that Google will, even though it’s further away, it’ll show the five star one because the trust has gone down so much. So I think that one is, you know, obviously requesting reviews, but then just focus on being a good dispensary and having a good customer experience.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And then asking for the review, so where are you going to be challenged? This one’s easy. You’re going to be challenged by what I call good faith competitors.
Those companies that are big, they are growing entities, sometimes they’re owned by multi state operators. They’re doing all the right things. They’re not trying to game Google. They’re earning their rankings and they’re earning it by doing good business and by being everywhere and being well funded, right.
And then you’re going to have bad faith competitors. Now those people are using computers to simulate pogoing to bring your rankings down and bring theirs up. Jeremy was telling me about one, actually it’s your anecdote, so I’ll let you know where they were ranking for branded competitor names?
Jeremy Johnson, Business Development Manager, Dispense:
I found somebody a couple months ago that was scraping data from dutchie.com for all the competitors in their area and then they were placing that content on their website so that when you would Google a competing dispensary their page would actually show up for it. I think that that lasted for less than two months before Google removed them from the rankings, but that’s what Tyler’s talking about there.
When people are doing sketchy stuff like that, it typically doesn’t last and you get delisted very quickly.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah. And when we say delisted, we mean it, like do not show up at all in any of Google’s. search queries, you may basically not exist on the Internet at that point. And that’s the risk that these people run.
They typically know it. So they’re just trying to temporarily confuse the situation. Whereas your good faith competitors, you’re always going to, they’re going to test, you know, put you to the test and you have to show up and meet that challenge.
Bad faith competitors, not so much. You just kind of have to wait them out. All right, Jeremy.
Jeremy Johnson, Business Development Manager, Dispense:
My final note and thanks for everybody that’s stuck around for the end of this. This is just the start. You know we, we hinted a little bit about this. There’s some questions about it, but take a look at these numbers, they’re a little small here, so I’ll read them off. This is just strain searching.
So when I’m talking about product related searches, I’m including strains, brands, categories, we’re just looking at strains here and we’re seeing 500,000 keyword variations for a total volume of 11.3 almost 11.4 million which if you guys remember when we’re talking about dispensary searches we were at 256,000 variations and 12.5 million in terms of volume searches per month.
So when you add if you were to include product and category searches in this which is hard to do all in one screen but if you were to do that I think you’d see well over the volume that we see for dispensary related searches and that just shows you how important these product related searches are going to become.
They still need to be localized, you still need to follow all the best practices, but especially in more mature markets, you know, I see this, I’m sure you guys see this in Colorado and other places people start to become less loyal to a specific dispensary and more loyal to certain products or brands or maybe even categories.
You know, you might not smoke, but you might love edibles. You might not smoke, you might not do edibles, but well, I guess you’re still smoking if you do dabs, but you might love dabs. And so you got to make sure that you’re showing up for every category of dabs and subcategories. Live resin, hash, rosin. You know, all the different kinds of crazy names that people have, those become even more important as markets mature. So this is my final note. SEO doesn’t just start, start and stop with “dispensary near me”. There’s a whole world out there, especially for cannabis, which to me makes it even more interesting.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah. And you are going to max out on your local strategy at some point. And so this is the pivot to make and you might want to run these in tandem.
You might be focused on your strain pages at the same time in your category pages the same time you’re working on your local strategy, but couldn’t agree more.
Jeremy Johnson, Business Development Manager, Dispense:
Last note on this page if you notice the keyword difficulty when you’re looking at this strain stuff. 18%, again, these are just estimates, very low.
When we compare that to “dispensary near me”, we’re talking very high, very, very hard to rank for those. So if you’re looking to build, sometimes it’s smart to start with this stuff first because you can quickly gain traction and then work your way up to the harder stuff.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Excellent. All right, so here’s the goodies that Jen had talked about earlier. Hybrid, we are offering you all, all of you that stuck around an SEO competitive audit and these are about $750 audits.
We are going to do it for you absolutely free. You just have to tell us who you are and we’ll do that. So you can go to hybridmarketingco.com/offer and give us a little bit of time, maybe a week or so and we will get you back a pretty thorough report that shows again outside looking in and this is what we’re seeing.
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.
Repeat the URL cuz it kind of bugged out right when you set it.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Darn it. Hybridmarketingco.com/offer, so visit hybridmarketingco.com/offer and you can take advantage of that. And Jeremy, what do you have for us?
Jeremy Johnson, Business Development Manager, Dispense:
Yeah. So for anybody interested in what we do as Dispense, if you hit up our website and check out our case studies, it’s going to be /customers.
Ascend is the big one there. Check that out, that talks about the progress you can gain with product related search terms, again, brands, categories, strains and specifically the amount of revenue that you can tie to those types of searches. So if you’re like hey, is this even worth it for me to go after strain related searches? I can tell you yes, because we have the numbers.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
And I can tell you that Jenny Lamboy and I’m going to speak for Jeremy here. I would assume that both of them get out of bed specifically to work with PQ.
So if you are interested in any of this, please reach out to Jenny. Reach out to Jeremy, reach out to me because we would absolutely love to hear about how we can work together and help you. Are there any questions hanging out?
Jen Lamboy, Director of Strategy, Hybrid Marketing Co.
I have a question. Actually it’s more of an answer. So we, like I mentioned earlier, we are going to do another webinar in August.
The topic there is how cannabis companies can generate and maintain awareness. So this, like Jeremy was saying, is really a huge starting point too, and we’re digging into some of that strategy to sort of not only, not only show up, but dominate the space that you’re working in. So next month, like I mentioned, we’re going to cover the webinar, how cannabis companies generate and maintain awareness.
We’re going to speak with Peter Vogel of Leafwire and Raquel Hochroth of Rosen Group. And I’ll also say too, hop on LinkedIn right now. Find these two gents, follow them if you don’t already, and just be prepared to get a bunch more awesome content right in the right front and center. Yeah. So thanks again you guys for joining for sure.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yes, thank you.
Jeremy Johnson, Business Development Manager, Dispense:
Of all the questions that people asked and I, I’m going to try to make a point to follow up with them on LinkedIn, with posts myself especially like the revenue related ones, I’ll try to construct some posts about that.
So if you pop on LinkedIn find us and I’ll try to answer some of these more in depth. But thank you Jen.
Thank you Tyler for having me.
Tyler Jacobson, Marketing Director, Hybrid Marketing Co.:
Yeah. Thanks for being a part of this. It was a great conversation. I’m so excited. Yeah. Thank you and thank everybody for joining. Really appreciate you.
